Estrada, Jackie (1946 - )
American comic book convention coordinator, co-publisher and editor
San Diego resident since the 1950s, Estrada got involved in helping to put on the San Diego Comic-Con (now called Comic-Con International: San Diego) in the mid-1970s. In addition to having edited nine of the Con's program books over the years, she helped start the Robert A. Heinlein annual blood drive, created the position of pro liaison, and created (and was the first coordinator of) artists’ alley at the Comic-Con. She has been administrator of the Eisner Awards (the "Oscars" of the comics industry) since 1990, and she chairs the Con's guest committee and awards committee. She has since retired as administrator as of 2026, with Sarah Jones taking over the position.
As a professional editor, Estrada has edited hundreds of books, the majority of them college texts. Most recently she edited Comics: Between the Panels, a lavish four-color coffee table book from Dark Horse Comics. The book features more than one hundred of her photos, taken of various comics professionals over the past twenty-plus years. Estrada was one of the founders of the San Diego Professional Editors’ Network (SD/PEN), and has taught editing at the University of California, San Diego.
In 1994, Jackie married cartoonist Batton Lash and they founded Exhibit A Press, a publishing company devoted to producing Batton’s comic book series Supernatural Law. She has been the co-publisher, editor, and letterer for the company ever since.
Jackie is particularly proud of having edited the book Comics: Between the Panels by Mike Richardson and Steve Duin (Dark Horse, 1998) and co-written Comic-Con: 40 Years of Artists, Writers, Fans, and Friends (Chronicle Books, 2009).
Jackie is the author of two books of photos she took at Comic-Con and other fan events in the 1970s-1990s: Comic Book People: Photographs from the 1970s and 1980s, and Comic Book People: Photographs from the 1990s. Both were published by Exhibit A Press (www.exhibitapress.com) and make great “yearbooks” for collecting autographs.